Collection search - Communication survey [textual record (electronic)]

Record information – Brief
1
Communication survey [textual record (electronic)]

Hierarchical level:

File (Accession level)

Date:

1984

Reference:

RG137

Type of material:

Textual material

Found in:

Archives / Collections and Fonds

Item ID number:

1284368

Context of this record:

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Canadian Unity Information Office

Communication survey
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Record information – Details
Date(s):

1984

Place:

National Capital Region:

Place of creation:

Canada

Publisher:

University of Quebec,

Edition statement:

Raw data

Extent:

6112 records

Language of material:

English

Scope and content:

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This file contains data collected by the Communication Survey which was conducted in 1984. It attempted to acquire information about the opinions of Canadian residents on advertising and the communication of information by the government of Canada. Respondents answered questions about what methods they had noticed the Canadian government using to advertise its programs and services, what methods and mediums they think the government should and should not use to advertise its programs, and opinions about the federal government of Canada using advertising to promote its programs and services. They also answered questions about advertising in general, what mediums they were exposed to, and their recall of advertising.

Provenance:

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Creator: Canadian Unity Information Office
Additional name(s):

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Université du Québec

CanWest Survey Research Corp
Additional information:

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General note:

The file contains four cards per case for a total of 1528 cases or 6112 records.
COLLECTOR/COLLECTEUR: CanWest Survey Research Corp.
SAMPLING METHODOLOGY: The sample for this survey included 1,500 adult Canadians (18 years of age and older). The method of sampling was a multi-stage cluster technique. The first 1000 interviews were distributed equally between the ten provinces (100 per province) and the remaining 500 were drawn proportionately to the population of each province. The total number of interviews conducted was weighted statistically to be proportionate to the Canadian population in regards to sex, urban/rural designation and age. There is a slight over representation of females and of Canadians in the 25 to 34 age category.
Sponsor: Canadian Unity Information Office
Originator (Principal Investigator): Canadian Unity Information Office

Source of title:

Publication

Type of computer file or data note:

Database in flat file format
Subject heading:

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Government programs

Programmes gouvernementaux

Advertising - Federal government

Advertising, Newspaper

Advertising, Magazine

Advertising, Radio

Advertising, Television

Advertising, Direct-mail

Publicité - Gouvernement fédéral

Publicité dans les journaux

Publicité dans les magazines

Publicité à la radio

Publicité à la télévision

Publicité postale
Source:

Government

Related control no.:

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1984-85/574 GAD
RG137

Former archival reference no.:

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RG137
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Textual records: electronic

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Date modified:: 2024-05-10